"Now, as we look to the future, we have set ambitious goals for 2020"

At the 20th International Hotel Investment Forum in Berlin Tuesday, the company announced that it expects to significantly increase the size of its European portfolio across every segment in the industry so Marriott International outlined a series of expansion goals for Europe on the heels of the company's completed acquisition of Starwood Hotels & Resorts Worldwide last year.

It plans to continue expansion in those areas by speeding up growth on its luxury brands and collections, including The Ritz-Carlton, St. Regis, The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio.

Practically they are planning to expand their lead in the luxury and full-service segments to have the largest portfolio in the upscale tier and furthermore to win with millennials in the affordable lifestyle category. They also look to debut Delta Hotels by Marriott in Europe and expand it rapidly, targeting 4,000 opened or signed rooms for the brand in Europe by 2020.

Evenmore, Marriott is seeking to triple the number of signed deals for its W Hotels brand on the continent by the end of the decade. Already this year it has announced signings in Prague and Budapest.